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Happiness Is … A Fruit And Vegetable Diet, Study Finds

British and Australian researchers have determined that the more fruits and vegetables you eat, the happier you’ll become, and fairly quickly. The study, which tracked 12,000 randomly selected Australian adults who kept food diaries, also measured their psychological well-being (i.e., happiness). Psychological benefits of eating up to eight portions of fruits and vegetables a day were found within two years. On the other hand, protective benefits against cancer from a healthful diet may take decades to accumulate. The increase in life satisfaction among the participants was “equivalent to moving from unemployment to employment,” the researchers said.

"Fruit And Veg Give You The Feel-Good Factor", News release, University of Warwick, July 08, 2016

Avoiding Deception When Buying Packaged Foods Requires Buzzword Education

There’s a fine line between outright dishonesty – barred by the federal government – and clever deception when it comes to the use of “unregulated buzzwords” on food packaging. Found frequently on food labels are words like organic – that one is FDA-regulated – natural, fat-free, cage-free, hormone-free, and whole grain. Cage-free, for example, means laying hens aren’t jammed into tiny cages. They can walk around in enclosed areas. But it doesn’t mean they get to wander around outside. That’s what “free-range” means. Another confusing term: only “100 percent whole grain” ensures it’s made from whole grain, while “made with” whole grain means it’s mostly enriched flour.

"Food Labels Like ‘Organic’ and ‘Whole Grain,’ Meant to Clarify, Often Confuse", The Wall Street Journal, July 08, 2016

Chobani’s Olympics Ads Emphasize Need For Good Foods To Be Great

U.S. yogurt maker Chobani has come up with a new ad theme and campaign as the Rio Olympics approach. Instead of “Naturally Powering Team USA,” used for the London and Sochi games, the theme is: ”You Can Only Be Great If You’re Full Of Goodness.” More than 40 videos have been prepared for the campaign. They include commercials, digital video profiles, workout routines and cooking segments featuring the athletes it is sponsoring. An ancillary theme of the campaign, which is managed by the Opperman Weiss agency, is the “No Bad Stuff” phrase Chobani has been using to stress that its yogurts contain no artificial ingredients or GMOs.

"See The Spot: Chobani Stresses Goodness In Olympics Push", Advertising Age, July 07, 2016

Busy Low-Carb Fans Can Now Get Atkins Meal Kits

People who are into the low-carb approach to weight loss can now get a week’s supply of appropriate foods directly from Atkins Nutritionals at prices ranging from about $70 to almost $98 a box, either as one-time online buys or on a subscription basis. The Meal Kits include frozen meals, snacks, menus, and shopping lists. The frozen food kit contains a variety of Atkins frozen foods for breakfast, lunch, and dinner. The Easy Peasy kit ($97.99) includes frozen meals, meal bars and shakes. All kits include the Atkins meal kit guide, the new Atkins Made Easy book, the Atkins carb counter and the recipe booklet. The company says the kits are targeted at low-carb aficionados “with busy lifestyles.”

"Atkins Launches First Line Of Meal Kits", News release, Atkins Nutritionals, July 07, 2016

British Gym Rats Are No Longer The Only Buyers Of Sports Nutrition Products

Sales of sports nutrition products – muscle milks, protein bars, energy gels, etc. – are booming in Great Britain. At the heart of this strong performance is an expanding market: an increasing number of health-conscious consumers – beyond exercise junkies – are buying them. Mintel says 24 percent of Brits consumed a sports nutrition product in the past three months, including 42 percent of men aged 16-24. U.K. consumers spent £66 million on sports nutrition foods and drinks in 2015, an increase of 27 percent from 2013. The products are now staples on store shelves: 47 percent of sports nutrition buyers say the products are part of their everyday diet.

"Sports Nutrition Bulks Up: UK Market Sales Rise By 27% In Two Years As One In Four Brits Use The Products", News release, Mintel, July 06, 2016

 
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