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Consumer Magazine Assesses Current Food And Drink Trends

Food and nutrition experts at Consumer Reports evaluated food trends and advised on which should become a part of a healthy diet and which can be ignored. A few dark chocolate chips, for example, added to oatmeal or yogurt for breakfast once or twice a week could boost memory and concentration. But consumers should avoid calorie-packed chocolate cake, cookies, and brownies for breakfast. Jackfruit’s texture is similar to shredded meat. As a meat alternative, it is low in sugar but also very low in protein, And the ”pulled-pork” sandwiches made with jackfruit come with sugary sauces. The magazine looked at other food and beverage trends, including: plant waters (maple, artichoke, cactus, and cucumber); riced cauliflower; alternative pastas ...  More

"Eat This! The Healthiest Food Trends for 2017", Consumer Reports, January 01, 2017

Green Beauty Provides Brands With New Opportunities, And Challenges

A blog post from Euromonitor International says that developments in digital social communication allow consumers to get better information on the health impact of beauty product ingredients and also their social and environmental impact. This provides new opportunities for new product formulations, positioning and benefits.’ Green beauty’ has many social and environmental perspectives, but consumer preference for ingredients that are derived naturally is still a key driver. ‘Healthy beauty’ is getting a broader remit, with beauty brands extending into fitness and relaxation. ‘Clean labeling’ is another food and beverage trend with relevance for beauty, and beauty brands are seeking a simpler, more back-to-basics approach: fewer and more ...  More

"The Broadening Meaning of ‘Green’ Beauty Opens New Growth Platforms", Euromonitor International, December 28, 2016

Functional Dietary Supplement Markets Are Thriving, With One Exception

An analysis of functional dietary supplements found some interesting sales and product trends. Sales of bone and joint supplements to baby boomers and post-menopausal women are expected to hit $9 billion globally this year, even though the numbers on established products like glucosamine and chondroitin are falling. Filling the void are alternative ingredients, including MSM, 5-Loxin, collagen, and plant-derived glucosamine. Except in Western Europe and Asia, where “beauty-from-within” products are on the rise, anti-aging supplements represent mostly an opportunity in the U.S. Sports nutrition has gone mainstream, becoming a $7.4 billion market dominated (72 percent of sales) by protein powder, Probiotic functional foods will be worth $50 ...  More

"Bone & Joint Health, Anti-Aging, Sports Nutrition, Pre- & Probiotics: Lessons from 2016’s Special Edition",, December 22, 2016

Is The Contrary Consumer Simply Frustrated With Marketers?

The job of marketing is being complicated by contradictory consumer behavior. Consumers say they want a slower life but make quick purchase choices, and that health and wellness is a key priority for them, yet sales of products with unhealthy ingredients are still growing. The author wonders if the consumer is simply cynical of the marketers’ messages, and maybe that’s just a part of a broader feeling of distrust of a range of institutions, including government. Promises are made, and then broken. Trends help create the assumptions on which marketers base their approach to reaching the consumer, but those assumptions are increasingly being questioned. They are too general, unsophisticated and often flawed. There have always been “contrary ...  More

"The Contrarian Consumer", Adworld, December 22, 2016

Grain Consumption Up Since 1970, But Down Since 2000

According to an analysis of USDA data, Americans these days consume 29 percent more grains (122.1 pounds a year) – mostly breads, pastries and other baked goods – than in 1970. But that’s down from 2000, the year of “peak grain,” when yearly consumption was 137.6 pounds. While corn products are a somewhat bigger part of the average American diet (14 pounds a year, up from 4.9 pounds), wheat is still the country’s staple grain. Other findings from the Pew Research Center analysis: Americans now prefer chicken to beef, eating more than double the amount eaten in 1970, and a third less beef; Americans are drinking 42 percent less milk, but eating three times the cheese; and yogurt has experienced a 1,700 percent increase in consumption, from ...  More

"Obesity In America: We're Eating A Lot More Of Almost Everything — Except Beef And Milk", International Business Times, December 13, 2016

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