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Companies, Organizations  

Detoxwater Adds Kiwi Flavor To Its Line Of Aloe-Infused Waters

Detoxwater has added its sixth flavor, Cryptokiwi – the formula is based on kiwi fruit and cucumber – to its family of RTD beverages made with vitamins, electrolytes, and aloe vera. The company says the new flavor was inspired by “longtime supporter, ambassador, and investor” Mason Plumlee of the NBA’s Denver Nuggets, who says he is “obsessed with Detoxwater.” The company doubled sales in the past year while expanding distribution 300 percent. The brand is available at Kroger, Ralph's, King Soopers, Wegmans, H-E-B, ShopRite and Tops, among others.

"Detoxwater Launches Cryptokiwi", News release, Detoxwater, March 01, 2018


Multiple Interwoven Trends Combine To Pummel Carbonated Soda Sales

Despite 90 percent market penetration in the U.S., the mature carbonated soft drink (CSD) industry needs to innovate to reverse 13 years of declining sales volumes, according to analysts who advise suppliers to combat adverse trends by offering more healthful options, varied flavors, and other benefits. Innovation in these areas must involve effective marketing to Generation Z and Millennials, and to increasingly diverse ethnic populations. Factors contributing to stagnated CSD value sales have included the rise of the health-and-wellness movement, the declining effectiveness of value-adding strategies, and increased competition. Health-conscious consumers are spurning sugary CSDs and artificially-sweetened diet CSDs – about 20 percent of ...  More

"2018 Soft Drink Report: Carbonated soft drink manufacturers adapt to formulation, engagement trends", Beverage Industry, April 11, 2018

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