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Period: June 15, 2016 to July 1, 2016
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

Listerine Zero's Global Market Opportunity Could Reach $17 Billion

Among the hundred new products Johnson & Johnson is launching in 2016 is Listerine Zero, whose advertising will emphasize going ”beyond germ kill” to fulfill “the human desire to feel fully prepared and fully ready.” The company is trumpeting that message, via professional networks and digital media, to 80 countries, hoping to achieve the same market penetration it has reached in the U.S. If it accomplishes that goal it will add 200 million more households globally, which would triple Johnson & Johnson's business. According to the company's arithmetic, if people in those newly-acquired households “swished” with Listerine Zero five times a day, it would mean a $17 billion market opportunity. 

"Johnson & Johnson Consumer and Medical Devices Business Review - Final", FD (Fair Disclosure) Wire / LexisNexis, May 18, 2016

Company Licenses Tooth Cleansing Tool From Dent Group

AV1 Group, Inc., has licensed the Dental Cannatizer, a tooth cleansing tool that uses hemp oil-infusing cartridges, from Dent Group Inc. The Cannatizer uses water pressure to flush out  bacteria, plaque, and small food particles that accumulate where a toothbrush and floss can't reach. It also dispenses hemp oil, which has “numerous holistic attributes,” including antiseptic and anti-inflammatory properties, according to the company. AV1 plans to sell the Cannatizer to the general public and to hotels.

"Enters Into Exclusive Licensing Agreement With Dent Group To Launch Production On The Dental Cannatizer", News release, AV1 Group, May 19, 2016

USA: Ice Cream Shops Nationwide Help Tom's Launch Pain-Relieving Toothpaste

Eco-conscious ice cream shops in 14 states coast-to-coast are participating in a promotional campaign launching the new Tom's of Maine Rapid Relief Sensitive Toothpaste. Dubbed the Sustainable Ice Cream Trail, the campaign encourages ice cream lovers to visit one of the shops that sells only ice cream or gelato containing only natural, locally-sourced ingredients. The new toothpaste uses a patented technology that combines arginine and calcium carbonate to “help seal out pain” in sensitive teeth from eating ice cream. The company claims the toothpaste – which contains no artificial colors, sweeteners, or preservatives – relieves pain in 60 seconds, and also strengthens enamel, whitens, freshens breath, and provides cavity protection.

"Tom's of Maine Maps Out New Sustainable Ice Cream Trail ", News release, Tom's of Maine, May 19, 2016

Smart – And Expensive – Toothbrush Seeks Niche Market

A Wilmette, Ill., dentist has launched a company whose sole product is a high-tech toothbrush that sports a camera and smartphone connection. The camera gives Prophix toothbrush users a look into their mouths – via a smartphone app – while brushing. They can check their gums and teeth, including the hard-to-see back molars. The camera snaps photos that can be saved for future reference. Oral care experts and industry analysts are skeptical of the market for such a device. At $400, it’s hardly an impulse buy, and it’s not necessary for proper oral care. Another consideration: Proctor & Gamble will launch the Oral-B Genius, the newest version of its smart toothbrush, later in 2016. The price is likely to be around $200 – still not an impromptu buy, but half the cost of the Prophix.

"$400 toothbrush with camera lets you see how well you're brushing", The Chicago Tribune, May 25, 2016

Pizza Hut To Remove Chemical Preservatives From Menu Items

Responding to concerns voiced by consumers regarding artificial ingredients in their foods, Pizza Hut says it will eliminate even more questionable additives from its menu items. The company a year ago removed artificial flavors and colors from its pizzas. Now it says it will remove the antioxidants BHA and BHT (and other preservatives) from its meats and cheeses, as well as antibiotics from chicken, by next March. Though removal of GMO ingredients from foods has garnered more headlines (thanks largely to a Vermont law taking effect next month), other companies, including Kellogg and General Mills, have announced plans to remove BHA and BHT from their products.

"Plano-based Pizza Hut to ditch artificial preservatives as industry faces skeptical public", The Dallas Morning News, May 31, 2016

Chemist Who Developed Crest Whitening Toothpastes Joins Startup

Former P&G chemist Carlos Martinez has joined a startup company to lead development of a tooth whitener made from marine animal proteins. Martinez led development of the whitening varieties of P&G brand Crest, including Whitening Plus Scope, Vivid White and ProHealth. SafeWhite Inc. uses edible proteins from bioluminescent marine creatures as well as the adhesives used by shellfish to cling to rocks. To secure tranches of a $1.25 million Ohio Third Frontier loan, the startup has  won certification that its product is nontoxic, and has signed a contract with a large consumer goods company that may license the product after it completes its own in-house tests.

"Veteran P&G researcher for Crest toothpaste joins startup making teeth whitener from the sea", Columbus Business First, May 31, 2016

Food Company Adapts To Vermont GMO Labeling Law

Woodinville, Wash.-based Conifer Specialties, the maker of Fisher Scones, has decided to label its food products with information about the possibility of genetically modified ingredients. The move comes just a few weeks before a Vermont law requiring such labeling goes into effect on July 1. Conifer does not sell its three product lines – Fisher Scones, Canterbury Naturals and Crock-Pot Delicious Dinner – in Vermont. But CEO Mike Maher worries that lawyers may try to add Conifer to a class action lawsuit. The company will spend “in the six figures” to get its products non-GMO verified and, in the interim, to change packaging to acknowledge the possibility of GMO content.

"Maker of Fisher Scones to begin GMO labeling", Puget Sound Business Journal, June 01, 2016

New Colgate/ADA Social Media Initiative Encourages Hispanic Oral Health Care

Colgate and the American Dental Association have launched a social media-based promotional program to improve oral health among U.S. Hispanics. A component of Colgate's annual Oral Health Month initiative, “Share More Time, Share More Smiles” encourages Hispanic families to post photos of their smiles on Facebook, Twitter, Instagram or Google+ as a way to teach them about proper oral care. For each image posted, Colgate will donate $1 (to a maximum of $40,000) to an ADA Foundation program (Give Kids A Smile) that provides free oral health care, education and screening to under-served children.

"Colgate and The American Dental Association Inspire Hispanic Families to Share More Time, Share More Smiles During Oral Health Month This June", News release, ADA, June 01, 2016

Will Toothpaste Pods Get Funding Needed To Launch?

Inventor Wayne Solan and his company Dental Development Systems are using a Kickstarter campaign to raise money for a novel toothpaste-in-a-pod product. The idea behind the single-use Poppits pod is to eliminate the traditional, nonrecyclable toothpaste tube (the pods themselves are sold in recyclable paperboard boxes). The toothpaste in the cellulose-enclosed pod is released as soon as it is popped into the mouth and brushing begins. Solan says he has secured funding from a toothpaste company and manufacturing company, but at this writing was still $10,000 short of his Kickstarter funding goal.

"Poppits pods offer toothpaste without any of the packaging", Geek.com, June 08, 2016

Philips Debuts Electronic Toothbrush Plus Smartphone App

Philips has unveiled an adult toothbrush that can be used with a smartphone app to tell brushing direction, angle, and brush pressure. The app collects the data, tracks it over time  and maps it against a 3D tooth image that can be used by a dental hygienist to instruct a patient in addressing trouble areas. Equipped with an accelerometer, gyros, and pressure sensors, the Sonicare Flexcare Platinum Connected brush has three brushing modes with different intensity levels, and a two-minute timer. The price of the new brush will be $199.99 and it will be available this summer.

"Philips new location aware Sonicare Connected toothbrush knows which teeth you're brushing", CNET (paid content by VSP), June 09, 2016

Brands Need To Figure Out How To Deal With FDA’s New Label Rule On Added Sugar

The FDA’s recently updated Nutrition Facts food label now contains an entry for “added sugars.” As scientific evidence mounts showing the link between sugar consumption and conditions like obesity and diabetes, consumers will have information on both the amount and recommended daily value of added sugars. Food industry analysts say the increased visibility could lead to a consumer shift away from sugars in the same way they shifted away from trans fats in the mid-2000s. Food formulators are already taking note of changing consumer attitudes. But the new FDA requirement takes effect in 2018, so brands have time to figure out how “to meet the needs of the sugar-conscious consumers of the future.”

"Sugar transparency", News release, J. Walter Thompson Intelligence, June 09, 2016

Alexia Says Non-GMO Project Verification Will Finish Within 12 Months

A ConAgra food subsidiary that makes frozen French fries and other potato side dishes says it will phase out GMO ingredients over the next 12 months. Alexia Foods says the project, which entails Non-GMO Project verification, is 90 percent complete. The company also announced two new side dishes – flavored sweet potato fries and truffle fries – made with organic potatoes Alexia products are available at natural, gourmet, club, grocery and mass retail stores.

"Alexia Announces Non-GMO Commitment And New Innovations", News release, Alexia Foods, June 11, 2016

Recipe For A Longer Life: Eat Whole Grain Foods

An exhaustive review of published research and individuals’ health data finds that eating whole grain foods can extend lifespan. The Harvard study shows that people who ate 70 grams of whole grains a day lowered their risk of premature death, cancer and cardiovascular diseases, as long as a healthy lifestyle was followed. Refined grains stripped of their bran and germ during the milling process have a longer shelf life, but lack key nutrients unless they are “enriched.” U.S. dietary guidelines that recommend at least three daily servings — or 48 grams — of whole grains to "improve long-term health and prevent premature death." Researchers based their findings on the results from 12 published studies and health information from more than 786,000 participants.

"Whole grains can help you live longer, Harvard study finds", Chicago Tribune, June 13, 2016

Safe New Compound Destroys E. Coli Quickly

Singapore researchers have developed a safe antimicrobial material that could be used in consumer and personal care products to prevent the spread of infectious diseases. The material kills harmful E. coli bacteria by penetrating cell membranes in less than a minute. A major reason for the spread of antibiotics-resistant bacteria is triclosan, an antibacterial ingredient found in toothpastes and other products. To find a suitable replacement for triclosan, the researchers synthesized a chemical compound using imidazolium oligomers that can kill 99.7 percent of E. coli within 30 seconds of contact. The material is safe for human use because it “carries a positive charge that targets the more negatively charged bacteria, without destroying red blood cells," the researchers said. The material could be used in alcoholic sprays for sterilization in hospitals or homes.

"Ultrafast Killing and Self-Gelling Antimicrobial Imidazolium Oligomers. ", Small, June 19, 2016

Lack Of Dietary Zinc Disrupts Digestion, Metabolism

A German study finds that the trace element zinc is essential for metabolic health and digestion. There is a direct correlation between the level of digestive enzymes in the pancreas and zinc levels, and even short-term zinc deficiency in the diet should be avoided. Zinc deficiency can lead to the accumulation of undigested food inside the gastrointestinal tract and results in feeling less hungry. This in turn reduces the intake of essential nutrients, leading to any number of harmful conditions.

"Subclinical zinc deficiency impairs pancreatic digestive enzyme activity and digestive capacity of weaned piglets. ", British Journal of Nutrition, June 19, 2016

Sugar Replacements Help Control Glycemic Response In Baked Goods

New Zealand scientists have determined that the plant-based sweeteners stevianna and inulin can help cut sugar content – and lower glycemic response – when used in baking. The researchers replaced half of the sugar in a recipe for muffins with low-calorie stevianna without damaging the texture or flavor of the muffins. Individuals who ate the muffins experienced a lower glycemic response. The discovery of the benefits of sugar replacers could lead to better ways of controlling glucose metabolism, weight gain, and diabetes.

"Effect of sugar replacement with stevianna and inulin on the texture and predictive glycaemic response of muffins. ", International Journal of Food Science & Technology, June 19, 2016

Britain’s “Eatwell Guide” Is Skewed Toward A Debunked, Industry-Driven Diet Scheme

The U.K.’s “Eatwell Guide” was introduced by the Department of Health in 1994 as a graphic showing a segmented plate indicating the daily proportions of food groups needed for a healthy diet. A revision of the Guide – with mainly “cosmetic” changes – has now been lambasted by a British scientist for being out of step with scientific evidence that has discredited the Guide’s commercially-driven high-carb, low-fat diet scheme. That scheme was formulated with the input of too many people with food industry ties and too few independent nutrition experts. As a sign of the Guide’s failure, rates of obesity and diabetes in Great Britain have soared since the 1970s.

"Designed by the food industry for wealth, not health: the ‘Eatwell Guide’. ", British Journal of Sports Medicine, June 20, 2016

Vegetarian Diet Proven To Reduce Risk Of Type 2 Diabetes

U.S. researchers who tracked more than 200,000 individuals for 20 years found that a plant-based diet is more likely to help prevent the onset of type 2 diabetes. The individuals in the study had all filled out health and diet questionnaires beginning as early as 1984. They found that found that eating a diet rich in plant foods and low in animal foods was linked with a 20 percent reduction in diabetes risk. The researchers defined healthy plant foods as whole grains, fruits, vegetables, nuts, legumes, vegetable oils, and tea or coffee. Less healthy plant foods included fruit juices, sweetened beverages, refined grains, potatoes, and sweets/desserts. Animal foods included animal fats, dairy, eggs, fish/seafood, and poultry/red meat.

"Plant-Based Dietary Patterns and Incidence of Type 2 Diabetes in US Men and Women: Results from Three Prospective Cohort Studies. ", PLOS Medicine, June 20, 2016

Study Finds That Most Infants Fed Peanut Products Escape Peanut Allergies

Introducing peanuts into the diet of infants at risk for peanut allergy not only significantly reduces the risk of developing the allergy later, it also does not compromise breastfeeding or affect growth or nutrition intake, according to a U.S.-funded study conducted in the U.K. Researchers found that feeding peanut products to high-risk British infants (aged four to eleven months) led to an 81 percent drop in development of the allergy through age five. They also noted that peanut consumption did not shorten the duration of breastfeeding or adversely affect height, weight or body mass index.

"Impact of peanut consumption in the LEAP study: feasibility, growth and nutrition. ", Journal of Allergy and Clinical Immunology, June 20, 2016

British Ad Watchdog Says Colgate Ad For Whitening Toothpaste Was Misleading

The U.K.'s advertising watchdog has ruled that an online ad for a Colgate whitening toothpaste was false on at least one count, and must not run again with the misleading claim. The Advertising Standards Authority, acting on a four-count complaint filed by Procter & Gamble U.K., said the video ad that ran on the Colgate website beginning in August 2014 suggested that Max White One Optic had an immediate whitening effect, leaving the teeth “much whiter” than before. The ASA said the toothpaste did in fact whiten the teeth, but the effect was small. The ASA dismissed three other P&G complaints about the ad, arguing that Colgate had supported the claims with sufficient evidence. 

"Colgate toothpaste ad not quite whiter than white, says ASA", Campaign Magazine, June 30, 2016

Oral Essentials Adds Toothpastes To Product Family

The Oral Essentials oral care brand from dentist Kourosh Maddahi is expanding its product line from mouthwash to two varieties of toothpaste: original formula and whitening. Ingredients include vegetable (rather than petroleum-based) glycerin, French essential oils, xylitol sweetener, and Dead Sea salt, but no harsh chemicals, preservatives, or dyes. The whitening version contains the same ingredients, plus lemon, coconut, and sage oils. It does not use baking soda or hydrogen peroxide. Maddahi says the new toothpastes provide “a truly safe and pure oral care system that actually works.”

"Dr Kourosh Maddahi Launches New Oral Essentials Toothpaste in Original and Whitening Formulas", News release, Dr. Kourosh Maddahi (Oral Essentials), June 30, 2016

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