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America’s Need To Boost Fruit Consumption Is An Opportunity For Snack Makers

February 15, 2017: 12:00 AM EST
The attitudes of American consumers toward their snacks are constantly evolving. Fading away are the days when snacks needed only to satisfy a sugar, salt or savory craving. A recent survey showed that 52 percent of respondents not only wanted nutritional benefits from snacks, they wanted health benefits beyond nutrition, including antioxidants, vitamins, minerals, fruits and vegetables. Seventy-six percent of the U.S. population does not eat the recommended amount of fruits each day, a fact that suggests a market opportunity. Snacks can provide the benefits of fruit consumption: natural sugar, fiber, antioxidants, appealing flavors and attractive visuals. They can take advantage of the trends in unique or exotic fruits – for example heirloom apples and coffee fruit, a nutrient-rich byproduct of coffee production.
Maxine Weber, "Consumers Desire More Than Just Nutrition in Snacks", Snack Food & Wholesale Bakery, February 15, 2017, © BNP Media
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