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Big Food Needs To Adjust To Needs Of Millennials To Stay Competitive

August 17, 2016: 12:00 AM EST
A new report by business management consultant A.T. Kearney and The Hartman Group, a food and beverage industry researcher, finds that the largest companies are experiencing slow growth because of the success of small and medium-sized purveyors of products that meet younger consumers' needs. Big Food is growing at a rate of 1.8 percent a year compared with 11 to 15 percent growth for smaller companies. The key to success? Products are delivered when and where Millennials shop and with transparency and authenticity in sourcing, production, and marketing. To compete, big food companies need to provide real food that maintains heart health, digestive health, and higher energy levels.
"Major Food Industry Players Struggle as Smaller Companies Gain a Competitive Edge", News release, A.T. Kearney, August 17, 2016, © A.T. Kearney Holdings Limited
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