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Calif. Company Launches New Trend In “Detox”: Breakfast Cereals

May 11, 2015: 12:00 AM EST
The “detox” phenomenon began with teas and juices, and has mostly stayed there. But Solana Beach, Calif.-based Earnest Eats has taken detox into the realm of solid foods with breakfast cereals that support digestion, healthy liver function and the body’s own natural detoxification system. Ingredients, besides lots of fiber (six grams per serving), include globe artichoke, green tea, ginger, and dandelion root. The detox, or “reboot,” process requires three steps, and four cereal versions: lemon, maple, and cayenne Spark (step 1); dragonfruit and maqui berry Beam (step 2); turmeric beans and greens Thrive (step 3), and coconut, chocolate, and date Bliss (step 4).
"PLA Innovation of the Week: detox beyond juice - a new cereal takes the detox concept into foods", Datamonitor, May 11, 2015, © Datamonitor
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