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Concern About Food Supply Contamination Is Constant In U.S., But Fluctuates With The News

October 16, 2012: 12:00 AM EST
During the first eight months of this year, about one in four Americans said they were extremely concerned about food safety issues and 60 percent said they were somewhat or slightly concerned, the NPD Group found. Only 15 percent said they were not at all concerned about food safety. NPD said these figures are relatively constant, but fluctuate when there is a food safety issue in the news. For example, concern about listeria contamination peaked during the time the outbreaks were widely reported (July and August) and then leveled off when the news subsided.
"U.S. Consumers Are Only Somewhat or Slightly Concerned About the Safety of U.S. Food Supply Despite Frequent Food Safety Outbreaks, Reports NPD", Press release, NPD, October 16, 2012
Domains
HEALTH & WELLNESS
Food & Nutrition
Safety
Geographies
Worldwide
North America
United States of America
Categories
Consumers
Trends
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