Cupcake Craze Is Symbol Of Global Sugar Addiction

British author Damian Thompson (“The Fix: How Addiction is Invading Our Lives and Taking Over Your World”), convinced by scientific evidence and personal observations, believes that sugar – delivered in the form of cupcakes, cookies, cakes, etc. – is as addictive as cocaine and a major global health problem. Perhaps the most obvious example of the problem is today’s cupcake craze. Thompson says people say they like cupcakes because they are so “retro” and are a delicious reminder of their childhoods. On the contrary, he argues, “We like them because they allow us to mainline sugar.”