We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Desire For Healthier Breakfasts Drives Innovation In U.K., Globally

September 5, 2012: 12:00 AM EST
Companies that have not been considered breakfast food players are taking advantage of a health and wellness trend in the U.K.’s breakfast foods market, according to a report by Euromonitor. Kraft, for example, in 2009 launched its Belvita Breakfast Biscuits, packed with vitamins, minerals and whole grains. It has expanded the product line, offering a yogurt-filled version. Danone introduced a pourable yogurt to take advantage of the trend toward substituting yogurt for milk when eating breakfast cereals. The U.K. is the world's second largest breakfast cereals market after the U.S., experiencing two percent value growth in 2011. Euromonitor also reports on healthy breakfast trends in Ireland, Spain, India and developing countries.
Ewa Hudson, Global Head of Health and Wellness , "Health and Wellness Breakfast Trends", Euromonitor International, September 05, 2012, © Euromonitor International
Domains
HEALTH & WELLNESS
Conditions
Food & Nutrition
Other Food & Nutrition
Diabetes
Obesity
Geographies
Worldwide
North America
EMEA
Asia-Pacific
Europe
India
Indonesia
Philippines
Viet Nam
United Kingdom
Spain
Categories
Companies, Organizations
Consumers
Market News
Marketing & Advertising
Products & Brands
Trends
Developed by Yuri Ingultsov Software Lab.