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Direct-To-Consumer Distribution Of Vitamins: The Future Is Now

July 27, 2017: 12:00 AM EST
National Business Journal (NBJ) says vitamin supplement producers have embraced the trend toward direct-to-consumer distribution, now the largest sales channel for multivitamins. Use of vending machines and other novel modes of multivitamin delivery – could drone delivery be far off? – are gaining legitimacy. According to NBJ, new delivery technologies and formats could finally convince the federal government to allow multivitamins as a permitted purchase in the Supplemental Nutrition Assistance Program (SNAP). At any rate, NBJ expects vitamin sales to surpass $15 billion by 2021, led by multivitamins. [ Image credit: © NBJ  ]
"Is the Future of Vitamins in Vending Machines?", New Hope Network, July 27, 2017, © Penton
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