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Food Companies Could Apply Their Effective Junk Food Marketing Tactics To Boost Healthy Eating

October 11, 2012: 12:00 AM EST
French and American researchers report that the marketing tactics used by food companies to get people to eat unhealthy fast foods could be applied to get them to eat healthy foods, and would be just as profitable. Consumers respond to the same marketing techniques, especially price reduction, whether they’re buying healthy or unhealthy foods. Food companies therefore could, for example, induce consumers to buy diet drinks – or milk, juice or water – instead of sugary beverages by offering meal discounts as an incentive. The researchers say this is a “win-win” situation: healthier consumers and profitable companies.
Pierre Chandon & Brian Wansink, "Does food marketing need to make us fat? A review and solutions", Nutrition Reviews, October 11, 2012, © International Life Sciences Institute
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