We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

General Mills’ Hothouse Venture Unit Adds Another Partner

April 3, 2017: 12:00 AM EST
General Mills’ venture capital unit 301 INC has invested in start-up “lifestyle” breakfast food company Purely Elizabeth. The eighth company 301 INC has partnered with, Purely Elizabeth has positioned itself as a natural, nutrient-dense granola company. It has experienced rapid success since founder and CEO Elizabeth Stein, a former nutrition counselor, began eight years ago making her own granola from ancient grains and superfood seeds, selling it to clients, friends and family. 301 INC’s portfolio of start-ups includes, besides Purely Elizabeth, Beyond Meat, Rhythm Superfoods, Kite Hill, Good Culture, Tio Gazpacho, D’s Naturals, and Farmhouse Culture. [ Image credit: © Purely Elizabeth  ]
Laura Knutson, "Purely Elizabeth Joins 301 INC Portfolio", News release, Taste of General Mills, April 03, 2017, © General Mills, Inc.
Domains
HEALTH & WELLNESS
Food & Nutrition
Organic & Natural
Other Food & Nutrition
Whole Grains
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Deals, M&A, JVs, Licensing
Market News
Press Release
Products & Brands
Developed by Yuri Ingultsov Software Lab.