General Mills’ Hothouse Venture Unit Adds Another Partner

General Mills’ venture capital unit 301 INC has invested in start-up “lifestyle” breakfast food company Purely Elizabeth. The eighth company 301 INC has partnered with, Purely Elizabeth has positioned itself as a natural, nutrient-dense granola company. It has experienced rapid success since founder and CEO Elizabeth Stein, a former nutrition counselor, began eight years ago making her own granola from ancient grains and superfood seeds, selling it to clients, friends and family. 301 INC’s portfolio of start-ups includes, besides Purely Elizabeth, Beyond Meat, Rhythm Superfoods, Kite Hill, Good Culture, Tio Gazpacho, D’s Naturals, and Farmhouse Culture. [ Image credit: © Purely Elizabeth  ]