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Growing Interest In Gut Health Spurs Innovation Among Beverage Brands

May 19, 2020: 12:00 AM EST
The growing consumer interest in gut health has encouraged several beverage companies to develop new products targeting that niche. Innova data show an 11 percent rise in food and beverage launches with a digestive health claim, a 17 percent increase in launches with a “probiotic” claim, and a 10 percent growth in launches with a “fermentation” claim. Among the companies offering new products in the space are: U.S. health and wellness brand Friska, which has launched ten dietary supplements featuring digestive enzymes to improve gut health; and R's KOSO, which has launched a version of the traditional Japanese prebiotic drink koso, made by fermenting raw vegetables and fruits.[Image Credit: © Friska Ltd. /PR Newswire Association LLC.]
Kristiana Lalou, "Digestive enzymes in the spotlight: Brands tap into booming gut health NPD", Nutrition Insight, May 19, 2020, © CNS Media BV
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