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Kraft Seeks Quick Route for New Products

February 18, 2009: 08:02 PM EST
Kraft Foods Global Inc is working with pharmaceutical company Medisyn Technologies Inc to identify bioactive compounds that can be incorporated in foods to target specific ailments. The two companies see opportunities in the “big five” health concerns – weight management, diabetes, high cholesterol, osteoporosis and high blood pressure. Medisyn has also done work in mental health, particularly anxiety, dream state and mental focus. Medisyn’s approach allows it to identify compounds that target the ailments, find them in plants and animals, and develop ways to extract them within 18 months. Kraft’s responsibility is to bring a finished product to market after appropriate trials and regulatory process have been followed.
Diane Toops, "Kraft Foods Global Thinks Outside the Box with Bioactive Ingredients", FoodProcessing.com, February 18, 2009, © Food Processing
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