We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Nestle Changes Ingredients, And Marketing, Of An Iconic Beverage

January 27, 2017: 12:00 AM EST
The latest evidence of Nestlé SA’s corporate makeover is a major change in the ingredients of its signature chocolate drink, coupled with a new marketing strategy. Evolving consumer tastes and preferences – away from sugary beverages, for example – have buffeted the company’s sales. It hasn’t met its six-percent annual sales growth target in years. So it is flexing its product research and marketing muscle to change directions for some brands. The company has significantly lowered the sugar content of Nesquik while boosting market share. In addition, the company reduced the size of the Nesquik bunny that appears on packages, and broadened its marketing focus beyond kids to athletes. [ Image credit: © Nestlé ]
Brian Blackstone, "Nestlé Seeks to Sweeten Nesquik Sales by Cutting Back on Sugar", The Wall Street Journal, January 27, 2017, © Dow Jones & Company, Inc.
Food & Nutrition
Kid's Health
Other Food & Nutrition
North America
United States of America
United Kingdom
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.