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Nestlé/General Mills Joint Venture To Cut Sugar Levels, Improve Nutrition, In 20 Breakfast Cereals

October 15, 2012: 12:00 AM EST
A joint venture created by Nestlé and General Mills says it is committed to cutting sugar levels to  nine grams in 20 cereal brands marketed to children and teenagers by 2015. Cereal Partners Worldwide will cut sugar content up to 30 percent across brands like Nesquik, Chocapic, Honey Cheerios, and Milo. CPW will also improve the nutritional value of the products, adding, for example, whole grain in all new recipes. Calcium per serving will be increased to at least 15 percent of the RDA, which varies in different parts of the world. The sodium content will also be reduced to 135mg or less per serving.
Press Release, Nestlé , "Nestlé breakfast cereals make it easier to have a nutritious start to the day", Nestlé , October 15, 2012, © Nestlé
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