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Not Exactly “Toaster Ready”, But Faux Pop-Tarts Are Gaining In Popularity

March 7, 2013: 12:00 AM EST
A British bakery launched by a native Californian nostalgic for childhood favorite Pop-Tarts has re-created the pastry in a purportedly healthier format. “Our customers went wild for them,” says Arianna Halshaw, who is selling her version of the toaster pastry nationwide. It comes in only one flavor – strawberry – and has one drawback: you can’t put them in a toaster. The current tart trend seems to have begun in the U.S., where chic restaurants and cafés offer hand-crafted versions of the pastry introduced by Kellogg in the 1960s and still going strong, albeit with some new flavors like red velvet (190 cal.) and s’mores (200 cal.).
"Foodie fad: Pop-tarts are back and they've been given a healthy makeover", Daily Mail , March 07, 2013, © Associated Newspapers Ltd
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