We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Obese Children Found To Be Especially Vulnerable To Food Ads

November 30, 2012: 12:00 AM EST
U.S. researchers using neuro-imaging techniques found that the brains of obese children showed greater activation in some reward regions of the brain than normal weight children when shown food logos. Healthy weight children showed greater brain activation in brain areas associated with self-control when shown food versus nonfood logos. According to the researchers, the study indicates that obese children may be more vulnerable to the effects of food advertising. One solution to the problem may be increased training in self-control as part of obesity and behavioral health interventions. Food companies spend $10 billion annually on marketing foods high in fat, sugar and sodium to children, the researchers noted.
Amanda S. Bruce et al., "Brain Responses to Food Logos in Obese and Healthy Weight Children", Journal of Pediatrics, November 30, 2012, © Mosby, Inc.
Food & Nutrition
Kid's Health
Dieting & Weight Control
Other Food & Nutrition
North America
United States of America
Research, Studies, Advice
Developed by Yuri Ingultsov Software Lab.