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Overweight Kiwis Present A Marketing Opportunity For Healthful Food Manufacturers

February 5, 2015: 12:00 AM EST
Manufacturers of healthful foods should find reasons for optimism in a Nielsen survey taken recently in New Zealand. Nearly 60 percent felt they were overweight and would probably pay a premium for foods that were more healthful or would help them lose weight. Four out of five New Zealanders trying to lose weight are changing their diet to shed pounds. Nielsen says suppliers and retailers should take advantage of the opportunity to offer consumers “innovative, tasty foods with health benefits”.
Lance Dobson, "A Hunger For Healthy: New Zealand's Appetite To Battle The Bulge", Report, Nielsen, February 05, 2015, © The Nielsen Company
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