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P & G Joins With Oral Care Promoters To Boost National Awareness Of Hispanic Dental Health

September 12, 2012: 12:00 AM EST
In an effort to boost Washington awareness of lagging Hispanic oral health, Procter & Gamble joined with two oral care organizations to spend a day meeting with Capitol Hill lawmakers. The initiative springs from a survey sponsored by P & G brands Crest and Oral-B that found that two-thirds of Hispanics rated their oral health as excellent or good, though nearly the same percentage said they had experienced at least one “oral health issue” in the previous year. About 30 percent of those surveyed believe that cavities go away on their own with daily brushing. The Hispanic Dental Association and Oral Health America were co-sponsors of the event.
"Hispanic Oral Health Takes Center Stage at Capitol Hill Event", News release, Procter & Gamble, September 12, 2012, © Procter & Gamble
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