Quality Of Campus Foodservice Is Important, But Disappointing, To College Students, Survey Finds

A report from consumer research group Technomic has found that the quality of campus foodservice is an important criterion when students select a college or university to attend. But many students say the quality of the campus dining experience falls short of expectations. Though 44 percent of students indicated that their school’s dining program was at least somewhat important in the enrollment decision, only 32 percent said their school’s dining program is satisfactory. According to research director Sara Monette, these findings suggest there are significant opportunities for foodservice suppliers and operators who focus on pleasing college students with their $300 billion in buying power. For example, only 28 percent said they were satisfied with the healthy offerings at their school.