Saturated Ice Cream Market Still Has Room For Quality, Wholesomeness, Smaller Portions

Market researcher Mintel has found that 92 percent of Americans have bought frozen treats of various kinds in the last six months, but 22 percent indicated they are buying less than before. Portion control is becoming a significant purchase consideration – 32 percent now buy single-serve products – and consumers are more concerned about quality. That means they are willing to pay more for ice cream that tastes better. A Mintel analyst says the saturated ice cream market leaves little room for expansion of the customer base. But there is an opportunity to promote products that communicate quality, health and wholeness, as well as smaller, snack-like portions.