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School Systems Abandoning Bake Sales As Fundraising Vehicles

October 5, 2016: 12:00 AM EST
The health and wellness trend is affecting a cherished tradition of the U.S. education system: school fundraisers. More and more school systems are rejecting junk food sales – cakes, cookies, brownies, etc. – and turning to other activities to raise needed cash. Among these are athletic events, including jog-athons and fun runs, to scratch up money needed to support programs ignored by the school system budget. A main reason for the trend is growing concerns about childhood obesity. But it is being driven by the availability of sophisticated social media-based marketing programs that bring in larger amounts of cash and don’t really need the help of parent volunteers.
"Fewer Bake Sales, More Fun Runs", Orange County Register (California), October 05, 2016, © The Orange County Register
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