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Shopper Awareness Is One Of Key Emerging Trends In The Food Industry In 2013

November 1, 2012: 12:00 AM EST
Among the key emerging trends likely to have an impact on the food and drinks market in 2013 are two especially important ones, according to Innova Market Insights. First is the “aware shopper”, who is more informed about value and health and supported by lobby groups, non-governmental organizations and celebrities. All are calling for more transparency, credibility and accountability from the food industry. Second is the fact that lawsuits and regulatory pressure are having an impact on products claiming to be “natural.” The result is that some companies are now claiming products are "additive-/preservative-free" and “GMO-free”, rather than natural.
"Top Trends for 2013 - Aware Shopper Forces Manufacturer Accountability", Press release, Innova Market Insights, November 01, 2012, © PR Newswire
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