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Six Of Ten Households Have At Least One Person Following A Restricted Diet – Harris Poll

June 10, 2014: 12:00 AM EST
A Nielsen study finds that six of ten American households have one person who is paying close attention to their diet and restricting their intake of at least one food. The poll, conducted by Harris, found that topping the list of restricted ingredients was sugar (36 percent) and sodium/salt (36 percent), followed by carbohydrates (22 percent), dairy, meat, and gluten. A Nielsen spokesman said that a restriction of an allergen or other risky food for one person in a household “can turn into a household ban”. And that presents both a challenge and an opportunity for food retailers and manufacturers.  The poll also found that 87 percent of Americans are trying to eat a healthful diet.
"Majority of American households have someone monitoring or restricting a part of their daily diet", News release, Nielsen, June 10, 2014, © Nielsen
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