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Study Lays Out Coca-Cola’s Efforts To Sway China’s Thinking On Sugary Soft Drinks
January 10, 2019: 12:00 AM EST
China scholar Susan Greenhalgh reports in a new study that Coca-Cola Company cultivated complex personal, institutional, and financial connections in China beginning in the 1970s to inculcate the message that a lack of physical activity – not sugary soft drinks – was the cause of rising obesity rates. The company’s efforts in fact exerted strong influence over the way the Chinese government addressed the country's growing obesity problem. Coca-Cola has promoted its message globally through the nonprofit International Life Science Institute (ILSI), founded by a former Coke executive in 1978. Critics of the ILSI contend that it acts to further the corporate interests of Coca-Cola through 17 international branches positioned mostly in emerging markets, including China. The study was published in the Journal of Public Health Policy and the BMJ.
Jonathan Lambert, "Study: Coca-Cola Shaped China's Efforts To Fight Obesity",
NPR
, January 10, 2019, © National Public Radio
See also:
https://link.springer.com/article/10.1057 percent2Fs41271-018-00158-x
https://www.bmj.com/content/364/bmj.k5050
https://www.theguardian.com/business/2019/jan/10/coca-cola-influence-china-obesity-policy-protect-sales-bmj-report
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