Unilever Campaign Seeks To Reduce Infant Deaths By Hand Washing With Soap

Unilever has enlisted the help of several First Ladies in a global campaign to spread the word about the health benefits of hand washing with soap, particularly Lifebuoy. According to the company, Lifebuoy’s Help A Child Reach 5 campaign aims to eradicate preventable deaths from diseases like diarrhea by teaching lifesaving hand washing habits. Unilever partnered with Fashion 4 Development (F4D) to sponsor a luncheon for United Nations First Ladies to highlight the importance of infant hygiene programs. Each year 6.6 million children die before their fifth birthday; 40 percent are newborns. Many deaths could be prevented by hand washing.