Whole Grains Council Less than Half Way to Target

April 22, 2009: 07:59 AM EST

The Whole Grains Council says that “a typical supermarket” has not yet met its “target” that half the grain products on the market should be whole grain. Revealing the results of a brief snapshot survey of the proportion of whole grains in grain products in a unit of Hannaford Bros. in Dover, N.H., it says that only cereals met or surpassed the Council’s goal. Just over 80 percent of hot cereals and 68 percent of cold cereals made the grade. Only 20 percent and 6 percent of the crackers and cookies respectively were whole grain. Overall, whole grain foods made up 34.7 percent of grain food products. The Council also has a goal of getting consumer to “make [at least] half their grains whole”.

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Whole Grains Council Less than Half Way to Target

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