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Will Birch Water Find A Market In The U.S.?

November 4, 2015: 12:00 AM EST
Coconut water has been flying high as a trendy thirst quencher for quite a while now, But it might get knocked from its lofty perch by birch – water, that is. Birch water is nothing new. Scandinavians have been drinking it as a rejuvenating springtime tonic for centuries. Made from birch sap, the water in its natural form spoils quickly. But pasteurization now preserves it for up to a year, and some experts expect that fact to help it capture some attention in the U.S. The virtues of birch water, according to several purveyors? Hydration, improvement in athletic endurance and performance, reduced sugar intake, weight maintenance, and liver and kidney detox.
Shara Rutberg, "Birch of the next super drink", NewHope360.com, November 04, 2015, © Penton
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