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7-Eleven Starts Selling Healthy Snacks; Targets Millennials

September 12, 2013: 12:00 AM EST
Convenience store chain 7-Eleven is launching healthy snacks, including Harvest Snaps Snapea Crisps and Skinny Pop All-Natural Popcorn, as part of its efforts to gain a bigger share of Millennials' spending. NPD Group values snacks as an $87 billion industry in the United States, with healthy snacks as its fastest growing segment. Market research firm Mintel reports that 38 percent of consumers say they ate more healthy snacks in 2012 compared with the previous year. Although 7-Eleven is known more for grab-and-go less healthy snacks, the retailer is exerting efforts to promote healthy snacks.
Bruce Horovitz, "7-Eleven wants to be your healthy-snack store", USA TODAY, September 12, 2013, © USA Today/Gannett
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