African-Inspired Flavours for Beverages Get Popular

September 29, 2008: 02:21 PM EST

African flavors for beverages are coming onto the market, partly to counter consumer boredom. The drive has been led by the baobab fruit, which has been given novel foods approval for use in Europe. Baobab pulp is said to have an antioxidant activity about four times that of kiwi or apple pulp. Symrise has launched its African Inspirations, including a range of alcoholic drinks, while Treatt has launched two new flavors of African origin, Tamarind and Rooibos. Rooibos has built up a strong following for its superior antioxidant content. Symrise cited emerging markets as having a very positive effect on its first half results. European, Africa and Middle Eastern sales were up from $240 million to $245 million and Asia Pacific from $81 million to $86 million. South America saw a small dip.

Sarah Hills, "Beverage Ingredients Follow Taste of Africa Trend,", foodnavigator.com, September 29, 2008, © Decision News Media SAS

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