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American Consumers Are Worried About Sodium Intake, But Confused About How To Cut Back

March 31, 2013: 12:00 AM EST
Mintel reports that 58 percent of Americans say they monitor their salt intake at home, but are not necessarily buying less processed food or eating out less often – where the real salt threats lie. Seventy-two percent of consumers limiting their sodium intake say they cook with less salt and 64 percent say they add less salt to their meals. The researcher says these patterns show that Americans are confused about how to reduce sodium intake. Most of the sodium people consume comes from packaged foods and restaurant fare, “not what they are preparing at home”. Mintel advises restaurants and packaged food makers to enhance the flavor of low-sodium foods by using herbs and spices.
"Don’t put down the salt shaker yet; American consumers confused on how to best reduce sodium intake", Mintel Oxygen Reports, March 31, 2013, © Mintel Group Ltd
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