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Americans See Nutrients As Important To Their Food Choices

March 31, 2013: 12:00 AM EST
Statistics from a variety of market researchers show that Americans are paying closer attention to the nutrient ingredients of the foods they purchase. The Food Marketing Institute says 33 percent more shoppers are buying foods and beverages because of their healthy components. A Gallup nutrition study finds that 86 percent of adults in 2012 “made a strong effort” to eat more nutrients, including vitamins, specialty ingredients, herbs and botanicals, and minerals. HealthFocus reports that 90 percent of adults say it is important to get nutrients naturally from foods. Nutrients now important to Americans: calcium, vitamin D, fiber, omega-3 fatty acids, choline, prebiotics, monounsaturated fatty acids, polyphenols/cocoa flavanols, and protein.
A. Elizabeth Sloan , "Hot Nutritional Ingredients for 2013", Institute of Food Technologists, March 31, 2013, © Institute of Food Technologists
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