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Asda Joins Gluten-Free Guarantee Campaign Of Coeliac UK

September 15, 2014: 12:00 AM EST
Asda joined the Gluten-free Guarantee campaign of Coeliac UK, the national charity organization for people with celiac disease. As part of the agreement, Asda committed to sell eight core items of gluten-free food across all its stores in the country. The eight gluten-free staple food items are “white bread, pasta, cereal, flour, cereal bars, rolls, crackers, and one other bread”. Aside from Asda, other retailers, including Waitrose, Tesco, and Marks & Spencer, have also recorded advances in meeting the requirements for the Gluten-free Guarantee program.
"Coeliac UK announces ASDA as the first supermarket to sign up to the gluten-free guarantee in all its stores", Coeliac UK, September 15, 2014, © Coeliac UK
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