Botanical Ingredients Offer Market Opportunities For Food And Beverage Makers

Ingredients such as herbs, spices and tea – “botanicals” – are becoming increasingly important in the food, pharmaceuticals and personal care sectors. Euromonitor says nearly 98 percent of botanicals in use today are found in the food and beverage markets, which presents numerous opportunities for manufacturers. Consumers are aware that scientific studies continue to report the health benefits of tea, herbs and spices. Product opportunities that offer the most potential include relaxation drinks (chamomile, rosehip, lavender and lemon verbena) and green tea (anti-inflammatory, anxiety reduction). As consumers worldwide demand natural confectionery, manufacturers should promote the health-related benefits of botanical ingredients such as grape seed extracts, seaweed and herbs and spices.