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Brands Need To Figure Out How To Deal With FDA’s New Label Rule On Added Sugar

June 9, 2016: 12:00 AM EST
The FDA’s recently updated Nutrition Facts food label now contains an entry for “added sugars.” As scientific evidence mounts showing the link between sugar consumption and conditions like obesity and diabetes, consumers will have information on both the amount and recommended daily value of added sugars. Food industry analysts say the increased visibility could lead to a consumer shift away from sugars in the same way they shifted away from trans fats in the mid-2000s. Food formulators are already taking note of changing consumer attitudes. But the new FDA requirement takes effect in 2018, so brands have time to figure out how “to meet the needs of the sugar-conscious consumers of the future.”
Shepherd Laughlin , "Sugar transparency", News release, J. Walter Thompson Intelligence, June 09, 2016, © J. Walter Thompson Intelligence
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