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Brazilian Parents Wary Of Allergy-Related Issues When Buying Personal Care Products For Kids

January 5, 2016: 12:00 AM EST
Allergy-related issues are among the top issues for Brazilian parents when buying personal care products for their children, according to Mintel. Data from the market research firm revealed more than 50 percent of Brazilian parents said they are concerned with allergy and related issues. Also, results of the survey revealed 25 percent of local consumers agree that Brazilian products are as good as their imported counterparts, with 36 percent of men with kids aged 12 and below agreeing with the statement. Fathers seem to be more willing to spend or to spend more than mothers at the time of purchase, data also revealed.
"Top 3 concerns for Brazilian parents when buying personal care items for their kids", Mintel News, January 05, 2016, © Mintel Group Ltd.
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