Canada Allows Kellogg’s To Fortify More Cereals With Vitamin D

Health Canada has given Kellogg’s Canada permission to fortify its line of breakfast cereals with vitamin D, known as the “sunshine vitamin”. The company began adding the vitamin to some of its cereals last year, driven mainly by scientific reports of increased vitamin D deficiencies and the broader “functional food” trend. The Canadian government has been careful to allow fortification of some foods – especially milk and margarine – to reduce deficiencies, but not others for fear of overconsumption of the vitamin. Kellogg says the government’s decision to allow vitamin D fortification in more cereals is part of a three-year study to see if adding the vitamin to more foods “would benefit Canadians”.