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CEO Hopes To Get Stressed Firm Whole Foods Back On Natural Foods Path

August 5, 2009: 07:01 PM EST
Whole Foods Markets CEO John Mackey, not one to mince words, says his company will no longer sell “a bunch of junk.” A strategic shift back to its natural food roots is working already. Profits are up, thanks to some cost-cutting after three quarters of slumping sales. And “healthy eating” became the new company mantra after Mackey himself shed 10 pounds on a non-fat diet. The company is also expanding efforts to educate customers on healthier eating, cutting prices on many of its products, and launching an employee health program.
Katy Mclaughlin And Timothy W. Martin , "As Sales Slip, Whole Foods Tries Health Push ", Wall Street Journal, August 05, 2009, © Dow Jones & Company, Inc
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