Citing Vermont Law, General Mills Bites The GMO Labeling Bullet Nationally

General Mills executives last month expressed hope that a bill establishing a national standard for GMO food labeling would pass the U.S. Congress. Instead the bill died in the Senate, leaving the company and many others to deal with a Vermont law that requires labeling taking effect on July 1. Similar statutes could also also pop up in other states. Though the company believes GMO foods are safe, it would be enormously expensive to relabel products for only one state “without significantly driving up costs for our consumers,” said Chief Operating Officer Jeff Harmening. Newly relabeled General Mills products, noting GMO ingredients, will begin to reach grocery stores over the next few weeks.