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“Clean Food” Is In The Eye Of The Beholder

February 6, 2017: 12:00 AM EST
There are numerous definitions of the terms “clean food” and “clean label,” depending on who’s doing the defining. Bakery-cafe chain Panera Bread recently said all of its food is clean – meaning, no artificial flavors, colors, sweeteners or preservatives. But Clean Eating magazine says clean foods are more natural foods, in other words vegetables, whole grains, filtered water, sustainable lean meats and wild seafood. Taboo foods include refined foods like pasta and bread, preservatives, stabilizers, trans fats, certain vegetable oils, artificial sweeteners like aspartame, and food dyes. Industry research finds two-thirds of grocery shoppers want foods with fewer and simpler ingredients, which amounts to yet another definition of “clean label,” the biggest food trend of 2017, according to Innova.  [ Image credit: © 
Tara Duggan, "The "Clean Food" Trend — Defining it Gets Messy", The San Francisco Chronicle, February 06, 2017, © Hearst Corporation
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