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ConAgra Revamps, Relaunches Healthy Choices Product Line

April 3, 2009: 11:56 AM EST
ConAgra Foods has revamped its Healthy Choice range of frozen entrees, including a new range of All Natural Entrees, backed by an advertising campaign fronted by Julia Louis-Dreyfus, new packaging and a new-look Web site. As part of the promotion, Healthy Choice and the ConAgra Foods Foundation are donating $250,000 to US hunger-relief organization Feeding America. Carlos Veraza, vice president and general manager frozen, ConAgra Foods, said Healthy Choice aims to provide “food with more positive health benefits and delivering deliciously healthful meals with protein, fiber, antioxidants and other nutrients that consumers seek."
"Healthy Choice Reinvents Brand With New Products, A New Look And New Campaign Featuring Julia Louis-Dreyfus", Reuters, April 03, 2009, © ConAgra Foods, Inc.
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