Consumers Question Health Claims

February 27, 2008: 12:00 AM EST

The functional foods and drinks markets of Europe, the US and the Asia Pacific will grow by 5.7 percent a year to hit $95 billion in 2012, says Datamonitor, but warns of consumer skepticism. Datamonitor says consumers are beginning to view health claims as little more than a means to charge more. Report author Michael Hughes says over-65s and consumers from countries with a tradition of healthy eating such as Italy and France are the most skeptical, particularly about claims by supermarket private-label foods. Baby boomers retain a strong interest in health-boosting products. Older consumers are purchasing more products that claim to reduce the risk of illnesses such as osteoporosis and hypertension, although those over 65 are not as keen. Younger consumers are being drawn to immediate benefits such as energy boosting and skin health.

Shane Starling, "Functional Foods Booming Despite Consumer Scepticism", NutraIngredients, February 27, 2008, © Decision News Media

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