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April 4, 2008: 12:00 AM EST
Consumers in the US, Britain, Spain and Hungary think that food manufacturers could do more to cut fat, sugar and salt from their products. A public opinion survey of 1,000 people in each of the four countries shows that 90 percent of people in Britain think that companies could do better, compared with 89 percent in Spain, 87 percent in Hungary, and 82 percent in the US. The survey, commissioned by the Transatlantic Consumer Dialogue, also looked at junk food advertising, government involvement in childhood obesity, and labeling. US companies are complying with rules in Europe but resisting them in the US. Despite this, 92 percent of companies that took part in a Grocery Manufacturers Association poll said they are reformulating products with reduced fat or sugar. Between 58 and 69 percent of the TACD respondents think that companies are not doing enough to curb advertising to children; while 89 percent of Britons and 74 percent of Americans favor front-of-pack labels that indicate the level of fat, sugar and salt in the product.
Laura Crowley, "Consumers Want Better Industry Efforts to Combat Obesity", FoodNavigatorUSA, April 04, 2008, © Decision News Media
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