Dads And Moms Share Food Buying Values, Decisions

As mom's role shifts from bread baker to bread winner, dad has picked up the slack at home, according to a survey from PR and research firm Edelman Berland. Seventy-five percent of dads said they are more involved in raising their kids than their fathers were, and that includes time spent in the kitchen and making food choices for their children. More than 65 percent of moms and dads said they generally agreed on what attributes were most important to them when making food choices: 85 percent said they limit processed foods; 70 percent said they try to buy foods locally grown; and 90 percent cook with fresh ingredients.