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February 1, 2009: 04:29 PM EST
Rob Montie, CEO of Tampa, FL-based Vitamins On Demand, has turned his personal problem into a business that meets a widespread demand. He takes several vitamin supplements a day and, like many people, had trouble keeping track of them all. His solution was to create pre-packaged vitamin packs that have three virtues: simplicity/personalization, portability/time savings and consistency. There are six base packs: Men, Women, Men 50+, Women 50+, Easy-To-Swallow and Vegetarian. Customers can then select from a range of add-ons, such as joint and bone health, heart health, and Mood & Energy. Other options include Garden Fruits & Greens, aspirin, Weight Loss support and Prostate support. The company offers automatic delivery in tear-off blister packs every four weeks, and makes all of its products in a GMP facility.
Joanna Cosgrove, "Vitamins on Demand", Nutraceuticals World, February 01, 2009, © Nutraceuticals World
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