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April 24, 2009: 07:38 AM EST
Dairy products have a strong future as people become increasingly aware of their health-promoting properties, and innovation enables them to be fortified with even more nutrients. Milk, yogurt and cheese can now be modified to target a range of health conditions, including digestive complaints, immunity, bone health issues and weight management. They are particularly suited as a delivery system for pre and probiotics, added vitamin D and calcium, and omega-3 fatty acids. AC Nielsen says that there was a 140 percent rise in dairy-related probiotic food and beverage product claims from 2006 to 2007. Mintel said in a 2008 report (“Yogurt and Yogurt Drinks—US”), that sales of yogurt and yogurt drinks for specific medical needs rose 169 percent from 2005 to 2008. Products claiming to boost immunity and digestive health, and lower cholesterol and blood pressure, accounted for 11% of the total market share, up 10% since 2005.
Joanna Cosgrove, "Beyond calcium, dairy products offer a treasure trove of nutritional benefits", nutraceuticalsworld.com, April 24, 2009, © Nutraceuticals World
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