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Dr Pepper Jumps in with Reb A Sports Drink

March 12, 2009: 06:30 AM EST
Dr Pepper Snapple is marketing a sports drink with no calories and sweetened with Reb A, derived from the stevia plant. Coca-Cola and PepsiCo have also said they will market drinks containing the sweetener, following FDA approval as GRAS. The sports drink market has shown strong growth in recent years and according to Mintel, by 2012 it will have grown 8.5 percent a year from $1.6 billion in 2007. Powerade, manufactured by Coca-Cola, suggests that the sports drink market is no longer a niche consumer area, and that this has opened up the scope for product innovation.
Caroline Scott-Thomas, "Dr Pepper Snapple announces first major Reb A-sweetened sports drink", Food Navigator USA, March 12, 2009, © Decision News Media
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