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Emerging Trends In Health And Wellness Functional Products For 2013

January 30, 2013: 12:00 AM EST
Increasing consumer awareness of fortified/functional health and wellness products and their usefulness is driving demand for the products, according to Euromonitor. The industry – which is growing at a strong five percent annually and is valued at $11.5 billion – includes products that focus on more than nutrition. The two top functional trends emerging in 2013: continued interest in energy drinks and sports drinks, as brands such as Red Bull and Burn gain a global following; and desire for long-term weight control and obesity prevention solutions is driving growth of products in both emerging and developed markets. Other functional growth trends: probiotics products in the U.S., China and Brazil; products that claim to prevent aging; and products that promote heart health.
Diana Cowland, "Top Five Functional Trends for 2013: Emerging vs Developed Markets", Euromonitor International, January 30, 2013, © Euromonitor International
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