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Fro-Yo the New Buzz Word Across US

July 21, 2009: 09:58 AM EST
The frozen yogurt market is booming, despite the impact that the downturn is having on the retail sector. Frozen yogurt shops, both “pump it yourself” and full service, are “popping up like crazy”, totaling 250 in LA County alone by early 2009, according to the Los Angeles Business Journal. Fro-Yo, as it is colloquially known, is a prime mover in the surge in the frozen dessert industry – now a $12 billion business, with 16 percent growth since 2003, according to Market-Research.com.
Katrina Brown Hunt, "It's a hot summer for frozen yogurt", MSNBC, July 21, 2009, © msnbc.com
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